Russian-American Statistics

• Population is estimated at over 4 million residents in the United States, accounting for 10.4% of all foreign-born residents
• Median HH income of $50,500
• 53% possess a bachelor’s degree or higher
• 57% are home-owners (compared to 41% of other ethnic groups)
• 64% are married, with the average number of children 1.6 (compared to 2.5 in other ethnic groups)
• Median age of 32.5 years
• 67.5% hold managerial, professional, technical, sales and administrative support occupations (compared to 45.6% of other ethnic groups)

Russian-Speaking Population in Denver:

• Estimated population of 80,000
• Over 300 Russian-owned businesses

Russian-Speaking Population in Sacramento, San Francisco & Bay Area

• Estimated population of 470,000
• Over 700 Russian-owned businesses

Russian-Speaking Population in Toronto

• Estimated population of 300,000
• Over 500 Russian-owned businesses

The West-East weekly Russian newspaper provides access to over 850,000 Russian-born people. As you can see, our segment has more households and fewer members per household, reflecting higher wealth. Moreover, the occupations held by our segment provide better income-generating consistency. Using even a conservative figure, let’s say there is an average of 4 people per Russian-born HH. This amounts to roughly 212,500 HH (850,000 Russian-speaking people/4 people per HH). Using the median HH income of $50,500, this amounts to over $10,7 billion in annual income. This segment possesses literally hundreds of millions of dollars in disposable income. These statistics reflect a huge opportunity for any business providing a product or service. However, the majority of these residents are not directly advertised to. The West-East weekly Russian newspaper will also provide access to over 1,500 Russian-owned businesses that require goods and services as well.